Job ID: 242757

Deputy Director/Assistant Director, Marketing & Insights

Singapore Institute of Technology

  • Aug. 6, 2024
 
  • Deputy Director/Assistant Director, Marketing & Insights
  • SITLEARN
  • Singapore Institute of Technology
    Singapore
    Singapore
 
  • Open until filled
  • Available immediately
  •  
 
  • Associate/Assistant Director
  • Public Relations/Marketing
 
 

Deputy Director/Assistant Director, Marketing & Insights

Job no: 498739
Department: SITLEARN
Contract type: Contract
Apply now

The Deputy Director/Assistant Director will lead the Marketing & Insights (M&I) team for SITLEARN, the Continuing Education and Training (CET) division of Singapore Institute of Technology.

Responsibilities:

 Strategic Leadership, Vision and Results Orientation

  • Drive revenue for all open enrolment and quality lead generation for B2B portfolio.
  • Develop and execute digital marketing strategies to enhance brand awareness, engagement, and enrolment for all CET portfolios
  • Lead MarTech and data strategy, ensuring integration and optimisation of marketing technology and business intelligence tools.
  • Collaborate with SIT leadership to align marketing and data-driven initiatives with University goals.
  • Foster innovation and continuous improvement within the division.

Product Marketing and Integrated Marketing Strategy

  • Oversee the planning, development, and execution of new programme launches and marketing/advertising campaigns across web, social media, email, events and other channels.
  • Utilise data-driven insights to optimise campaigns and improve ROI.
  • Manage SIT’s digital presence for SITLEARN, ensuring a user-centric and engaging online experience.
  • Collaborate with corporate communications and cross-functional teams to develop compelling and relevant content with consistent messaging across all channels.

Marketing Technology Management

  • Implement and manage MarTech platforms, including Salesforce Marketing Cloud and Education Cloud to support marketing campaigns and operations.
  • Lead the marketing team and website/UX vendors to maintain and enhance SITLEARN’s website on Drupal, implementing best practices for SEO, accessibility, and mobile responsiveness.
  • Stay updated on MarTech trends and innovations, recommending and implementing new technologies to enhance marketing efforts.

Data Analysis and Insights

  • Develop KPIs to measure and monitor marketing effectiveness and business performance, that would inform strategy and decision-making.
  • Manage a team responsible for insights, using tools like Power BI, Salesforce and CRM Analytics (Einstein Analytics).
  • Provide regular reports and insights to SIT senior leadership.
  • Ensure compliance with data governance and protection standards/regulations.
  • Promote a data-driven culture across the University.

Divisional and Organisational Wide Leadership

  • Manage and mentor a team of marketing and data professionals.
  • Foster a collaborative and high-performing team environment within and across other Divisions, Centres and Academic Group.
  • Provide ongoing training and professional development opportunities to team members.

Stakeholder Collaboration

  • Collaborate with internal stakeholders, including corporate communications, admissions, office of student experience, academic staff and IT, to align marketing and data efforts with University initiatives.
  • Work with the digital transformation office on initiatives to enhance the overall digital experience.
  • Build and maintain relationships with external partners and vendors.

 

Requirements:

  • Bachelor’s degree in Marketing, Communications, Information Technology, or a related discipline.
  • 9 - 10 years of experience, with strong experience in MarTech leadership.
  • Proven track record in launching new products and developing/executing successful marketing campaigns.
  • Expertise in SEO, SEM, social media advertising, email marketing, and content marketing.
  • Proficient with marketing technology platforms such as Salesforce, Salesforce Marketing Cloud, Google Analytics, tag management systems and Microsoft Dynamics 365.
  • Experience in managing content management system (CMS) websites.
  • Skilled in databases and data visualisation techniques and tools, preferably Power BI, Salesforce, Microsoft Dataverse, Power Query, Excel and CRM Analytics.
  • Excellent analytical skills to interpret data and derive insights.
  • Strong leadership and team management skills.
  • Excellent written, verbal, and presentation skills.
  • Able to work collaboratively with cross-functional teams and stakeholders at the senior leadership level.
  • Knowledge of higher education marketing and the SkillsFuture/continuing education landscape is a plus.

We offer a hybrid work arrangement that combines remote and in-person work, subject to work exigencies.

Apply now
Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

 


 
Please reference AcademicKeys.com in your cover letter when
applying for or inquiring about this job announcement.
 

Contact Information

 



  • Singapore
  •  


New Search | Previous